Despite a slowdown in the global commercial projector market, two major players—XGIMI and Panasonic—are making bold moves in 2025 to reshape the landscape.
- XGIMI, China’s top-selling home projector brand, is leveraging its consumer tech DNA to enter the business space.
- Panasonic, a long-established Japanese electronics giant, is launching a new brand “MEVIX” in partnership with ORIX to target high-end integrated display solutions.
This article covers:
- The current state of the business projector market
- XGIMI and Panasonic's strategic differences
- Emerging trends like laser projection and smart projector systems
Global Business Projector Market: A Tough Year for Everyone
According to RUNTO Technology, global projector shipments reached 4.61 million units in Q1 2025, up 2.2% year-over-year. However, the commercial projector segment declined by 13.9%, with only 577,000 units shipped—the lowest quarterly figure in three years.
What’s Causing the Decline?
| Factor | Description |
|---|---|
| Economic slowdown | Corporate IT spending is shrinking amid global uncertainties |
| Rising competition | Alternatives like interactive flat panels and LED displays are replacing traditional projectors |
| Product shortcomings | Business projectors are often bulky, lack smart features, and are harder to install |
XGIMI vs Panasonic MEVIX: Two Paths, One Goal
XGIMI: From Consumer Favorite to Business Disruptor
XGIMI officially entered the commercial market at the New Display Technology Summit in Chengdu. Their new pure laser hybrid light engine addresses common complaints about color accuracy and device size.
Their goal: bring consumer-grade smart features into business scenarios—from auto focus to compact design.
Panasonic MEVIX: Rebranding and Reinventing
Panasonic’s move is more structural. With the launch of MEVIX, the company seeks to:
- Escape legacy brand limitations
- Target premium B2B markets with integrated display solutions
- Strengthen local presence via ORIX partnership
Strategic Comparison
| Comparison Area | XGIMI | Panasonic MEVIX |
|---|---|---|
| Strategy | Smart consumer tech → Business | Rebranding for high-end B2B |
| Target Market | Compact and flexible business use | Large-scale system integration |
| Tech Strength | Smart UX, laser light source | Engineering depth, legacy brand |
| Challenge | New to B2B channels | New brand adoption |
Market Share: Japan Leads, China Rising
As of Q1 2025:
- Japanese brands (e.g., Epson, Panasonic) hold a dominant 58.8% market share
- Chinese brands only account for 7.0%
While Japan’s early entry gives it an advantage, brands like XGIMI represent a rising force, especially with smart laser projectors that appeal to modern business needs.
Technology Trends to Watch
1. Laser Projection Is the Future
Laser projectors are quickly overtaking lamp-based models due to better brightness, color, and lifespan. In Q1 2025, laser projector penetration reached 31.5%, up 2.2% YoY.
| Feature | Laser Projectors | Lamp Projectors |
|---|---|---|
| Brightness | High and stable | Diminishes over time |
| Lifespan | Up to 30,000 hours | 3,000–5,000 hours |
| Maintenance | Minimal | Frequent bulb replacement |
| Size & Noise | Compact, quieter | Bulky, noisy |
2. From Hardware to Solutions
Enterprises are demanding more than just devices. They want integrated display solutions that include software, cloud support, and long-term service packages.
3. Globalization + Localization
Success in projection today requires balancing:
- Global R&D and supply chain
- Local market adaptation, service, and distribution
Final Thoughts: Who’s More Likely to Win?
| Brand | Strengths | Challenges |
|---|---|---|
| XGIMI | Smart features, compact size, fast iteration | New to B2B channels |
| Panasonic MEVIX | System experience, legacy trust | Brand acceptance, stiff competition |
Key Takeaways for B2B Buyers and Sellers
- ✅ Laser projectors are becoming the new standard
- ✅ Smart features and automation improve ROI
- ✅ Integrated services and local presence drive conversions
Looking for Smart Business Projectors?
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