Introduction
Hello! As an owner of a boutique hotel or B&B, you are not only selling a room, but an experience.
The question is: How do you make your farm to table breakfast, your vintage furniture, or your mountain view stand out on Instagram and TripAdvisor?
The answer is: create "Instagramm able" moments. Unique, photographic highlights your guests will want to share.
This guide shows you how to utilize projection technology to create such moments at an astonishingly low cost, and thereby increase your ADR (Average Daily Rate) and garner five-star glowing reviews.
Strategy 1: Transform Guest Rooms into Private Cinema Suites
The Problem
Your “Deluxe King Room” is just like the one next door to you that is listed on Booking.com. Guests are comparing rates, not the experience.
Market Insight
Travelers in Gen Y and Gen Z are experience driven. They will pay more for personalized, accommodating, immersive stays and not for outdated cable TV.
The Solution
Set: Switch the traditional TV to a state-of-the-art ultra short throw (UST) laser projector and ambient light rejecting screen that is 100-inches.
Experience: A simple click of a button and the blank wall turns into a moving picture where guests can watch Netflix, Hulu, or HBO Max in all colors and sounds.
Value You Gain:
- Higher ADR: Set up a new room type called Private Cinema Suite and raise rates 15-30 percent.
- Appeal to couples: Perfect for romantic weekend getaways and honeymoon stays.
- Decor harmony: A projector set up adds to your ambiance unlike unsightly TVs, enhancing any decor — Scandinavian, rustic, or modern industrial.
Strategy 2: Turn Common Areas into “Instagram Traffic Magnets”
The Problem
Your beautiful terrace or lounge becomes a dead zone after dark — a missed opportunity for atmosphere and revenue.
Market Insight
Each tagged photo on Instagram is free advertisement. When guests post their photo with your location tag, they are enhancing and promoting without any effort, your brand.
The Solution
A. Movie Night Under the Stars
Set: High brightness portable video projector and a foldable screen (or project onto a blank white wall).
B. Dynamic Art Wall
Setup: Hide one or more mini projectors in your bar or lobby.
Operation: Show looping digital video art or firelight scenes or local digital exhibits.
Value You Gain:
- Organic marketing: Guests will share “movie night at [your B&B]” on Instagram.
- New extra F&B revenue from profits on drinks and snacks during movie nights in your B&B = new income stream
- Community feel: Shared experiences allow your guests to share with each other and your brand.
Strategy 3: Create “Wow” Moments That Win Five-Star Reviews
The Problem
Guests often leave generic reviews like “clean room” or “great location.” These don’t attract future bookings.
Market Insight
Emotion drives sharing. A single surprise & delight moment can transform your guest satisfaction and review quality.
The Solution
Setup: Place a small smart projector at the room entrance or desk.
Operation: Use booking data to display a custom welcome — “Happy Anniversary, Sarah & Tom!”
Value You Gain:
- Generate five-star reviews: Guests feel recognized and valued.
- Earn emotional reviews: “We walked in and saw our anniversary message on the wall — unforgettable!”
- Build loyalty: These gestures create lasting brand ambassadors.
Why Projection Is More Than Just Hardware
Stop seeing projectors as IT devices.
Start seeing them as design tools and content marketing.
Every projector you install is an investment returned through:
- Higher room revenue (Average Daily Room Rate)
- More five-star reviews
- Free social media exposure
Every time your guests share their light-filled experiences, your brand shines with them.
Ultra short throw (UST) laser projectors are ideal for guest rooms. They deliver large, bright images even in small spaces.
Yes. Smart projectors can stream directly from Netflix, Hulu, and Amazon Prime, offering a more flexible and immersive entertainment experience.
Projection-based experiences create photo-worthy moments that guests love to share on social media, boosting your visibility and organic reach.
Not at all. Modern projectors are compact and easy to install. Even a small B&B can set up a full “Private Cinema Suite” for under $1,000.
